AstraZeneca Pharmaceuticals LP Associate Director, Marketing in Wilmington, Delaware
At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We're focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life. As a Associate Director, Marketing in Wilmington DE, you'll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients' lives. North American Commercial is the 'face' of AstraZeneca and MedImmune to our many healthcare clients. They represent many of the most well recognized and respected products in the industry, and build strong relationships with healthcare professionals.
As the Associate Director, Marketing, you will contribute to the development and execution of Flumist marketing plans to maximize the value of AstraZeneca's portfolio and pipeline. You will be responsible for working with Brand Leadership team to develop and measure aspects of the brand strategy with a specific focus on opportunity assessments, channel leadership, positioning, messaging, and launch/lifecycle planning.
Main Duties and Responsibilities
Responsibilities include input into the development of all aspects of the brand strategy, with specific focus on market opportunity assessment, brand positioning, messaging, asset planning and maximization, and launch/lifecycle planning
Collaborates with cross-functional partners to bring Brand Strategy to realization through leadership of:
Market Research/Insight and analytics
Brand positioning and messaging
Integrated launch plans
Establish strong alliance with GPPS and US Medical, Corporate Affairs, Regulatory and MAPs partners, providing input to cross-functional planning and programs by communicating brand strategy and identifying market opportunities and risks
Work effectively to build HCP, Payer and Patient campaigns/programs that deliver (TA) brand plan elements
Demonstrated ability to motivate, develop, and inspire employees. Ability to clearly communicate brand vision with passion and authenticity to marketing and cross functional teams
Responsible for leading defined work streams and brand opportunities as defined by Marketing Director, with accountability for end product
Collaborate with Director, Marketing in developing product forecasts utilizing analytical sources. Understand key levers to pull in an effort to meet or exceed projections
Collaborate and lead without authority across functional areas; organize people, activities, communication & resources around a common goal and to achieve business objectives in a timely manner
Create sustainable, long-term relationships with thought leader advocates and customer advocacy groups
Bachelor's Degree required; preferably in business, marketing or the sciences;
5 years of Pharmaceutical or Healthcare experience; preferably in a related industry
3 years of Pharmaceutical Marketing and Promotions experience
Leadership experience and team management skills
Experience developing brand channel strategy and executing against it
Experience managing complex projects at the project management level
Sound understanding of local healthcare system pricing and reimbursement
Strong financial acumen with the ability to assess and drive results
Successful project management experience with the ability to work with cross functional stakeholders
Advanced Degree in business, marketing, or the sciences;
Experience in Vaccines Market/Government programs, etc
Experience in Market access/managed markets
Experience in Insight/Market Research
Experience across product life cycle (emerging, launch, in-line, mature)
Experience within early brand lifecycle
Experience related to therapeutic area
Next Steps -- Apply today!
To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience -- it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.
AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law. AstraZeneca only employs individuals with the right to work in the country/ies where the role is advertised.