AstraZeneca Pharmaceuticals LP Mgr-CRM in Shanghai Downtown, China

JOB SUMMARY

This manger is supposed to take CRM work including Customer Segmentation and Targeting, CRM Training, Routine Maintain and Support, SFE data analysis & report generation, CRM related projects, etc. But more importantly, he/she should contribute his/her knowledge and passion to deep dive into business analysis and maximize CRM benefits to Business units.

DUTIES & RESPONSIBILITES / 主 要 职 责

Segmentation and targeting

(30%)

  • Closely work with Marketing on Customer profiling questionnaire design.

  • Drive high quality of profiling data through both internal and external resources

  • Update S&T methodology to ensure it is in line with business priorities

  • Responsible for platform upgrade according to business needs

CRM related projects support/CR handling and tracking

(40%)

  • Work closely with BU, IT team, global team and vendors on key initiatives regarding CRM enhancement

  • Understand/validate different functions business needs and cooperate with IT to deploy on systems

System/BU Supporting

(20%)

  • Responsible for process documentation, standard operation procedure development, and training material development for covered work scope.

  • Deliver standard report and ad-hoc report to sales and sales management team.

Sales training

(10%)

  • Provide training and user support to business teams to ensure sales operation process/CRM system well accepted.

  • Promote CRM Systems within end users from different BUs, to achieve good business acceptance of CRM Systems, ensure them have good understanding of the usage of the systems.

COMPETENCIES / 胜任能力

  • Strong Analytical capability

  • Project Management experience is a plus

  • Good logical thinking and excellent problem-solving skill

  • Good communication skills

AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law. AstraZeneca only employs individuals with the right to work in the country/ies where the role is advertised.