AstraZeneca Pharmaceuticals LP Regional Launch Lead in Shanghai, China
To enhance business growth through central marketing excellence, we need this role to :-Local brand synergy and portfolio strategy; -Conduct Central Market activity control; -Implement individual development plan and improve capability of central marketing managers;
DUTIES & RESPONSIBILITES 主 要 职 责
Brand Strategy and Synergy
Develop marketing strategy to optimize nationwide product launch；
Be owner of regional marketing analysis, form regional marketing implementation scheme；
Be responsible person direct at regional in the central, cooperate and guide marketing scheme；
To analyse marketing dynamics on time, ensure execution effectiveness；
Manage marketing promotion mix for each product in order to maximize promotion efforts;
Organize marketing team meeting regularly to enhance synergy cross different therapeutical Area;
Co-ordinates and conducts product training.
Develops creative product/brand campaigns reinforcing the positioning.
Evaluates effectiveness of promotional material then conduct Recall Test, and adjusts as necessary.
Creative Activity Design
Understand business priorities both national-wide and regional level;
Foresee MKT dynamic and seek opportunities to enhance capability of creativity;
Build up an internal environment to encourage innovation;
Build long-term partnership with professional creative agencies to optimize our investment;
Design tracking system to build consistent improvement of creativeness;
People Management and Talent Acquisition
Recruit talents to build up effective team;
Be responsible for performance management；
Build talent pool within team ;
Understand competency model of subordinates and accomplish annual talent review;
Provide coaching and feedback to team members to enhance team effectiveness;
Be a key member of regional launch, to link between regional and central cross-functional, maximize team cooperation force；
During the process of promote launch, keep channel, diagnostic and training etc. to get excellence operation；
Manage expenses to ensure costs remain within budget while seeking more efficient and productive forms of promotional expenditure;
Develop individual marketing plans for each product in portfolio;
Ensure effective cross functional working, and alignment of team to brand objectives Builds cross-functional team effectiveness with marketing, sales, regulatory, medical colleagues to ensure successful delivery of strategies.
Shares best practice and learning with marketing colleagues to build knowledge and competence.
Maintains good interpersonal relationships.
Takes responsibility for own personal development.
AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law. AstraZeneca only employs individuals with the right to work in the country/ies where the role is advertised.