AstraZeneca Pharmaceuticals LP BM in Shanghai, China

Job Summary

Brand Manager

-is responsible for product strategies design and execution to ensure the optimization the market presence of his or her responsible products;

-is responsible for the identification development and mobilization of key opinion leader’s to ensure optimization of advocacy for TA responsible products;

  • Work with other function to achieve objectives of AZ products including commercial and hospital sales target, SOV and Market Share.

-develop people and team (optional).

Product and Environment Knowledge

  • Knowledge of own product, relative disease and R & D initiatives within own TA

  • Knowledge of competitor products and marketing approach

  • Understand how national healthcare & regulatory environment impacts TA

Campaign Execution

  • Well designed & well prepared campaign plan in details

  • Execute campaign precisely according to the plan

  • Summarize the key findings & give feedback to the team after the campaign execution in order to further improve the campaign impact

Communication & Presentation Skills

  • Effectively communicate campaign plan to sales force

  • Effective presentation & communication skills to deliver the campaign key messages to customers (KOLs & physicians)

  • Cross-functional communication (finance/ purchasing/etc.)

Campaign Development

  • Understand the behaviors (and behavior barriers) of customers

  • Understand motivations behind behaviors (and behaviors barriers)

  • Develop campaigns against specific customer segments with specific behavior objectives

  • Develop campaign messages that is well supported by medical data and tested with sales force and customers to be effective

  • Design optimal package of promotion mix to deliver the desired product position to customers

Influencing Key Stakeholders

  • Interactive and influence with KOL

  • Interactive and influence with sales force

  • Interactive and influence with medical affair/regulatory/clinical research

  • Interactive and influence with Asiapac Regional/ISMO/GMBD MKTG team

  • Interactive and influence with cross functions: commercial/manufacture/HR/etc.

Thinking Strategically

  • Logical BBF output

  • Logical IBR with clear rationale & assumption

  • Logical BAP deliverables

AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law. AstraZeneca only employs individuals with the right to work in the country/ies where the role is advertised.