AstraZeneca Pharmaceuticals LP BRAND MANAGER DIABETES in Groot-Bijgaarden, Belgium
AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law. AstraZeneca only employs individuals with the right to work in the country where the role is advertised.
At AstraZeneca every one of our employees makes a difference to patient lives everyday.
You may not feel you’re at the frontline of research but your role in changing patients’ lives is critical. Our mission is ambitious and it takes the skills of a collaborative team to really deliver on what science can do and to always put patients first.
If you would like to work in a dynamic and progressive organisation, and have a passion for Marketing, then this job is for you.
High-level summary of the position with main purpose of the position and how it will be successfully accomplished:
Lead the commercialisation of a brand on a national level by developing and implementing the marketing strategy and operational marketing mix and tactics in order to achieve the brand ambition by delivering budgeted or above sales growth.
In addition to the general description of the parent profile role for this job function, the following summarize key result areas, specific accountabilities and / or tasks, etc. associated with this job title:
Advocate for and lead the brand amongst office and field colleagues as well as external customers to ensure the Brand Plan delivers essential short term growth and long term brand success.
Align the global strategic brand plans with local customer & market insights in order to develop tailored and successful local brand strategy, brand messages and tactical plans.
Maximise the full use of all commercial/medical channels by developing brand materials (digital/print) and activities through cross-functional collaboration.
Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (market research reports and promotional analysis, customer insights, field insights…) with quantitative feedback available through various data sources and reports.
Be the product, competitor and market expert of assigned brand.
Pro-actively adapts the Brand Plan in function of the continuously changing environment to maximise brand potential.
Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages and marketing actions and how field input was used in material development.
Lead and align the Cross-functional Brand Team.
Participate in the training & development for field force and other customer facing roles on brand information.
Build and maintain a strong network in the field.
Responsible for budget of assigned brand(s).
Comply with all external regulations and internal policies.
Ensure compliance with AZ Policies and Standards with special emphasis on Code of Conduct, Ethical Interaction Policy and Standards, Privacy (Patient Group interactions) and Procurement (engagement of third-parties).
Leadership and Functional Capabilities:
The following summarizes the capabilities (skills, knowledge, attitude) and competencies needed to be able to accomplish all job responsibilities for this specific job function:
Exemplify the AstraZeneca Values and behaviours (see annexe)
Disease, Science, Product, Therapy, Competitors
Clinical Trial Methodolodgy
Healthcare policy landscape
Market Access Environments
Business Insights, SFE
Patient centric brand leadership
Lead without authority & foster collaborative work
Personal effectiveness and impact on others
Education, Qualifications and Experience
Master’s Degree in Scientific Field or related
Languages: Trilingual English, French, Dutch
Experience managing complex projects
Proven brand management experience
Sales and/or Sales Leadership experience
Understanding of the development and commercialization of pharmaceutical products in Belux
Understanding of the Belgium and Luxembourg Healthcare environment
Experience in Insight/Market Research
Key Relationships to reach solutions
Internal (to AZ or team)
Business Unit Director
Global Brand Leads
Market Access & Government Affairs
Medical Affairs Manager/ Medical Science Liaison
External (to AZ)
Healthcare Professionals & Key External Experts (KEEs)
Pricing and Market Access professionals
Creative agencies, Media, 3rd Party Suppliers