AstraZeneca Pharmaceuticals LP Brand Manager, Immuno-Oncology in Gaithersburg, Maryland

AstraZeneca’s vision in Oncology is to help patients by redefining the cancer-treatment paradigm, with the aim of bringing six new cancer medicines to patients between 2013 and 2020. A broad pipeline of next-generation medicines is focused principally on four disease areas - breast, ovarian, lung and hematological cancers. As well as other tumor types, these are being targeted through four key platforms - immunotherapy, the genetic drivers of cancer and resistance, DNA damage repair, and antibody drug conjugates, underpinned by personalized healthcare and biomarker technologies.

The Immuno-Oncology, Brand Manager role has global scope for the development and implementation of a strategic and operational plan that builds on the world class launch for multiple Immuno Oncology (IO) indications including bladder, head & neck and lung cancers. This role works collaboratively with key markets and regional colleagues to generate, evaluate and deliver robust launch readiness and post launch plans and ensure a platform for the subsequent indications and reports directly to the Global IO Bladder Director.

Key Accountabilities:

· Handles the delivery of go-to-market launch strategy in Bladder Cancer.

· In collaboration with Director develops, evaluates and evolves the global brand strategy and brand positioning.

· Develops and implements global activities for pre- and post-launch including but not limited to, Global Marketing materials, launch preparation plans, global Key External Experts (KEE) mapping and engagement

· Leads the development and execution of the Brand Operational Plan and supports the delivery and implementation of the core business planning activities including marketing communications and congress presence

· Works closely with business insights (GA&I), medical (GMD/GMA/GCL) and payer (P&MA) teams to input into global brand strategy, highlighting key risks and uncertainties and proposing pro-active mitigation plans

· Works effectively across a matrix team comprising of functional marketing and commercial experts

· Supports the monitoring and proposals of improvement plans and initiatives for global brand performance by evaluating resources allocation to ensure maximum return on investment

· Collaborates and coordinates with Global Commercial Academy (GCA) and Global Commercial Excellence (GCE) to ensure launch readiness aligned deliverables


· Bachelor’s degree, preferably in scientific or business discipline

· 5+ years of strong marketing and sales background in a large/mid-sized pharmaceutical market

· Experience in leading and motivating agency partners to deliver high impact marketing initiatives

· In-line brand marketing experience for a global Oncology, Immunology or Specialty Care product

· Broad commercial experience including pre-launch

· Proven experience and knowledge of a broad base of external customers including patients, prescribers, payers, providers

· Demonstrated use of insights to deliver effective marketing strategies

· Thorough understanding of the brand development process and necessary commercial touch points

· Effective cross- functional project team leadership and influencing skills

· Strong leadership attributes to generate commitment and constructively resolve issues


· Additional relevant technical degree or MBA

· Prior HCP marketing experience

· Understanding of the R&D process and importance of integrating commercial and development strategy and plans

· Knowledge of diagnostics and the personalized healthcare environment

· Cross functional experience in reimbursement, medical or other functions

Desired Job Specific Knowledge & Skills:

· Ability in thriving in ambiguity, with an entrepreneurial mind-set with a track record of exploring new ways of working, driving new opportunities and catalyzing others to build creative solutions

· Scientific mind-set

· Strong sense of urgency and ability to generate exceptional results by driving performance and collaborating across boundaries

· Enterprise mindset and focus; strong process skills and ability to work in a matrixed organization with cross-functional teams

· Effective stakeholder and relationship management experience; able to interact and build trusted relationships with multiple levels within and outside of AZ

Key stakeholders:

· Global Product teams

· Cross functional teams – Medical Affairs, Pricing and Market Access, GA&I, Communication, Publications & Diagnostics

· Global Marketing peer groups

· Regional commercial teams

· Marketing Company Oncology Business Unit Heads & Commercial Brand leads

· Key opinion leaders

· Payer / regulatory stakeholder groups

· External vendors – communications / creative agencies